Learning Lab-ECONOMICS Archives - Schlobal https://www.schlobal.com Your Complete Education Portal Tue, 19 Sep 2023 08:17:23 +0000 en-US hourly 1 https://www.schlobal.com/wp-content/uploads/2022/04/courseadvisor-logo-favicon-75x75.png Learning Lab-ECONOMICS Archives - Schlobal https://www.schlobal.com 32 32 Intro to Investing for Students https://www.schlobal.com/advisor/intro-to-investing-for-students/ Fri, 15 Sep 2023 03:41:01 +0000 https://www.schlobal.com/?post_type=shorthand_story&p=17320 The concept of investing is not a new one. It is said it originated in Amsterdam in the 1600s but there is also evidence that it originated from the ‘Code of Hammurabi’ all the way back in 1700 BC. However,...

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The concept of investing is not a new one. It is said it originated in Amsterdam in the 1600s but there is also evidence that it originated from the ‘Code of Hammurabi’ all the way back in 1700 BC. However, the framework for investing has been constantly evolving and its necessity is ever more important in the modern world. Here we will be covering how you, as students, can learn the basic concepts of investing to make your financial future a little bit more secure and your wallets a little heavier.

View the story

Intro to Investing for Students

Risk Appetites

a close up of a computer screen with a chart on it

The concept of investing is not a new one. It is said it originated in Amsterdam in the 1600s but there is also evidence that it originated from the ‘Code of Hammurabi’ all the way back in 1700 BC. However, the framework for investing has been constantly evolving and its necessity is ever more important in the modern world.

Here we will be covering how you, as students, can learn the basic concepts of investing to make your financial future a little bit more secure and your wallets a little heavier.

So, what does Risk Appetite even mean? Well in layman’s terms, it is the amount of money you’re willing to lose in your investment. The higher your risk appetite = the higher the amount of money you’re willing to lose to gain.

Low Risk Appetite

One of the lowest risk investments are high-yield savings accounts.

These are investments where you park your money and let it incur interest over time with little to no risk of losing your money. The values of these interest rates do vary, as they can start from 2.38% and go up to 6.15%. The percentage depends on the banks itself.

An important caveat is that a lot of these high-yield savings accounts do require you to do certain things to get the maximum amount of interest. Examples are like spending + depositing + investing on their platform or they could even require you to maintain a specific amount in the account; usually these amounts are around RM 100,000 to RM 200,000 (pro tip: the latter requirement is not ideal for students)

If all you want to do is park your money and forget about it while you still make a little money annually, then this method is perfect for you.

Another low-risk method of investing is something called Robo-advisors. These robo-advisors give you a risk assessment to complete and after you’re done, it will create a customized investment portfolio that suits your needs.

An amazing feature of these platforms is they also have something similar to high-yield savings accounts, where you can park your money and it will incur interest over time. Also, the interest rates are usually more attractive since you will be earning the maximum interest rate for just using the platform. The biggest benefit is that your money is incredibly liquid; only requiring a couple of days to withdraw and deposit.

black samsung android smartphone on brown wooden table

Moderate Risk Appetite

With moderate risk investing, you’re going to need to be able to stomach some losses. Usually, this is as far as the average student investor would go but it’s not a bad place to keep your risk ceiling at.

Your gains will certainly be higher but at the expense of a potential loss. Examples of moderate risk investing would be spot trading stocks and index funds.

Spot trading stocks is buying a stock at a specified market value, the losses and gains are made at the 1-to-1 increase or decrease of stock price. For example, if you buy a stock at RM1.20 and the next day it goes up to RM 1.40, you just made RM0.20 in profit. It also works the other way around.

However, if your investment value decreases, it doesn’t mean your money is gone – just the value of your money within stock decreases. However, if this happens, it might increase over time, and you’ll make your losses back.

Index funds are just funds that contain a multitude of different companies to invest in. For example, the S&P 500 is an index fund that includes the top 500 companies in the United States.

(and yes, Malaysian students can invest in it too and it’s great!)

How it works is… if you put in RM1000 in the S&P 500, your RM1000 is spread across all the 500 companies. Therefore, your risk is spread out and it limits your losses if some of the companies perform badly on the list. Funds like this have more security and tends to trend higher consistently.

black flat screen computer monitor

High Risk Appetite

This is where the hunger of daredevil student investors lingers. While it is not ideal for students to look into due to the earning capacity of the average student being on the lower end, high risk investing is still important and worth mentioning. Especially for those of you who are willing to take that risk.

The most common examples of high-risk investments are currency trading and leverage trading.

Currency trading is certainly one of the riskiest forms of investing, especially for students.

But what is it?

The currency market is the largest market in the world and it’s only growing. You are trading pairs of currencies against each other instead of buying a single one like a stock. The value of the currency pairs you may trade are extremely volatile and react to socio-economic or geopolitical landscapes of countries.

The losses can be catastrophic and the gains can be absolutely magical. While it is easy to get into, it is incredibly difficult to master.

Now leverage trading is a whole different bear. It works exactly like the stock market but you are leveraging the odds of a stock to go either up or down. These leverages are as low as 2x and can go as high as 20x.

That means if you trade or invest RM100 at a leverage of 20x, that RM100 is now being traded at a value of RM2000. This will greatly increase your profit capacity but will also increase the capacity of your losses. You will have to pay the loss of that RM2000 value if it goes sideways.

Again, this isn’t for the students who cannot stomach this amount of risk or has limited knowledge of these kinds of investments.

a person holding a cell phone with an amg entertainment app on the screen

Risk is just one of the basic concepts for students to know before getting into investing. While all levels of risk have multiple methods of investing than the few we mentioned, identifying where you fall among these levels are crucial to step into the world of investing.

Remember that it is always better to step into investing than to never step in at all. Take risks and get your money to work for you early before you start working for your money.

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Hot Jobs In The New Norm https://www.schlobal.com/advisor/hot-jobs-in-the-new-norm/ Tue, 29 Mar 2022 11:54:34 +0000 https://schlobal.com/?post_type=shorthand_story&p=15444 The current job market has seen major changes in the types of jobs that are in demand during and even in the post-lockdown world. Here are some industries currently in demand and jobs to look out for. View the story...

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The current job market has seen major changes in the types of jobs that are in demand during and even in the post-lockdown world. Here are some industries currently in demand and jobs to look out for.

View the story

Hot Jobs In The New Norm

person in black pants lying on bed using silver macbook

As we continue to adapt to the “new normal” of social distancing and working remotely for an indefinite period of time due to the coronavirus pandemic, the current job market has seen major changes in the types of jobs that are in demand during and even in the post-lockdown world.

To help you prepare for your job search, here are some industries currently in demand and jobs to look out for.

IT and Cybersecurity

Overnight, technology has become more crucial than ever during this pandemic, and this is expected to last for a long time. As more companies rely heavily on technology to continue being in business, it creates a high demand in tech-related jobs such as Software Developer, App Developers and IT Tech Support.

In addition, the increase in online transactions means that companies now need to safeguard their company from cybercrimes. Cybersecurity jobs such as Cybersecurity Engineer and Cybersecurity Technical Support has a great potential for growth in the future.

Key skills

  • Technical skills – Coding. For example, HTML/Javascript/Cloud Computing and other types of programming language
  • Strong analytical and diagnostic skills
  • Time management
  • Good communication skills
people sitting on chair with brown wooden table
turned-on MacBook Pro

Digital Marketing

As companies explore new markets and ways of doing business, digital marketing has now taken centrestage to develop, implement and promote marketing campaigns for products and services. As such, Digital Marketing Professionals are in demand as they understand the target market and strategies to gain more customer leverage.

Key skills

  • Ability to analyse data and market insights.
  • UX skills, SEO and social media knowledge to develop and implement strategies that enhances customer experience
  • Project management skills

Content Creation

With an increased demand for online services such as Netflix, Amazon, etc, there is a need for engaging content and design. Creative jobs such as Content Creator/Writer, Digital Editor and Graphic Designer are worth considering if you are keen of presenting ideas in various forms.

Key skills

  • Adaptability
  • Strong language and research skills
  • SEO knowledge
  • An eye for detail
  • Time management and organizational skills

Logistics

Due to the current social distancing and Conditional Movement Control Order, businesses are embracing e-delivery services via Grab and courier services.

More restaurant businesses are providing their own delivery services. In this regard, delivery services rely heavily on Logistics Managers/Executives to manage the storage of goods and timely delivery to consumers.

Key skills

  • Industry knowledge
  • Team player
  • Good organizational and decision-making skills
  • Adaptability
  • Accountability
  • Good interpersonal skills
woman wearing grey striped dress shirt sitting down near brown wooden table in front of white laptop computer

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Why An MBA Is Still Relevant In Today’s Modern Tech World https://www.schlobal.com/advisor/why-an-mba-is-still-relevant-in-todays-modern-tech-world/ Tue, 29 Mar 2022 11:53:52 +0000 https://schlobal.com/?post_type=shorthand_story&p=15443 Here are more reasons to believe that an MBA is still relevant today, regardless of industry. View the story Why An MBA Is Still Relevant In Today’s Modern Tech World With technological advancements moving so rapidly, being away from the...

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Here are more reasons to believe that an MBA is still relevant today, regardless of industry.

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Why An MBA Is Still Relevant In Today’s Modern Tech World

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With technological advancements moving so rapidly, being away from the workforce for two years to obtain a Masters in Business Administration (MBA) qualification may not be appealing to those who are looking to rise the ranks quickly.

In fact, some may even consider such a move risky. Before you dismiss an MBA as being no longer relevant, chew on this: The Economist’s latest ranking of full-time MBA programmes shows that 89% of students landed a job within three months of graduating. Also, the median basic salary of an MBA graduate was found to be close to US$100,000, which is an increase of 88% compared with their pre-study salaries.

Here are more reasons to believe that an MBA is still relevant today, regardless of industry.

1. Cultivates leadership competencies

That’s precisely the goal of an MBA programme. It emphasises leadership through its various theoretical and practical modules, which are designed to provide an immersive C-suite experience. It’s not often that young professionals get the opportunity to make executive decisions, manage departments, and develop and implement a strategy.

The MBA programme puts you in the shoes of senior management, gives you a business problem relevant to the industry, and lets you decide exactly how you would go about solving it. It also shows you the consequences of that decision, giving you a clear picture of the heavy responsibility that leaders shoulder every day. Verily, leadership is not just about the characteristics of the leader, but also of the people who surround the leader. This brings into focus the importance of soft skills and knowing how to navigate the many personalities and emotions that are to be expected at the office, which is something that an MBA programme offers.

2. Promotes adaptability

It’s often said that the more experience and education you have, the better you will be able to face the problems and uncertainties that often crop up in life. Apart from providing experiential learning, an MBA programme also offers exposure to high-level strategy and leadership opportunities, which ultimately offer you more options in life and insures you against possible employment shocks that are all too familiar when it comes to business cycles.

Research for MBA assignments is cross-disciplinary and focuses on current global issues, which cultivates your analytical and critical thinking. Think increased monetary prospects, a higher chance of landing the career of your choice, having career flexibility, a better quality of life, good social mobility and again, significantly reduced odds of unemployment. The MBA has helped many industry veterans make the career change they’ve always wanted but were unable to do. Through experiential learning, MBA students learn the language of business, especially the one that helps facilitate successful career changes.

person holding pile of books near face
man standing while wearing purple academic gown

3. Strengthens your business network

Probably the most important aspect of your MBA experience would be the people you meet and the friends you make, who will form your network of contacts in the future. Most universities today take in students from all over the world, offering you an international experience. Nothing can replace the lessons you learn by interacting, studying, collaborating and socialising with students of different countries, races and beliefs. It gives you a wider worldview and a better understanding of human relations, both of which are vital to successful leadership.

In fact, multidisciplinary networking is very much encouraged. A good example would be the University of Pennsylvania’s Wharton School, which boasts one of the largest alumni networks among business schools. It counts notable industry figures such as John Sculley of Pepsi and Apple, LinkedIn CEO Jeff Weiner, and billionaire financier Ron Perelman among its alumni.

Imagine the doors that such networks could open!

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8 Digital Jobs Every Company Should Be Hiring https://www.schlobal.com/advisor/8-digital-jobs-every-company-should-be-hiring/ Tue, 29 Mar 2022 11:52:23 +0000 https://schlobal.com/?post_type=shorthand_story&p=15441 The Covid-19 pandemic has created a paradigm shift in the job market and the workplace with an emphasis on digital jobs. Here’s a look at some of the digital jobs every company should consider hiring. View the story 8 Digital...

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The Covid-19 pandemic has created a paradigm shift in the job market and the workplace with an emphasis on digital jobs. Here’s a look at some of the digital jobs every company should consider hiring.

View the story

8 Digital Jobs Every Company Should Be Hiring

silver iMac with keyboard and trackpad inside room

In 2016, the World Economic Forum in a report estimated that technological advancements and demographic changes could lead to a net loss of 5 million jobs by the year 2020. A majority of these jobs are likely to be white-collar, office-administrative jobs.

More recently, the Covid-19 pandemic has created a paradigm shift in the job market and the workplace with an emphasis on digital jobs.

Here’s a look at some of the digital jobs every company should consider hiring to meet the challenges in the new normal.

1. Digital Marketing Executive

Well, we are moving into a Digital Economy, so it’s only logical that the job of Marketing Executive gets a digital upgrade! A Digital Marketing Executive is responsible for planning, developing, implementing and managing the overall digital marketing strategy of a company.

In order to remain competitive as a business, it is crucial for companies to embrace aspects of digital marketing such as social media presence or digital ad strategy to create and increase brand awareness.

2. Web Developer

In a digital world, website development helps companies to generate more business and literally be seen by consumers.

Web Developers are responsible for the coding, design and layout of a website according to a company’s specifications. Once created, a web developer then assists with the maintenance and upkeep of the website.

Website development is fast becoming the most convenient way for consumers to learn more about the range of products or services offered by a company. Adapting to advancements in technology will also enable companies to distinguish themselves from their competitors.

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3. Creative Graphic Designer

A great graphic design has the ability to resonate with consumers. Increasing trends in the commercial world, show that consumers are more willing to look at images that may convince them to purchase a product rather than reading a document about it.

From brochures to billboards, creative graphic designers effectively communicate the brand, product and services to the masses in an engaging way.

4. Digital Content Writer

Another crucial component of branding is content writing. Written content enables consumers to engage and connect with the brand. Maintaining a particular tone and style through content writing helps companies to increase growth and their success.

Digital content writers are valuable assets to a company as they are responsible for writing and publishing content worth reading and elevating a company’s brand presence in the market.

5. Social Media Marketing Executive

Social media is rapidly becoming an important aspect of digital marketing. Companies that fail to leverage on their social media presence, will eventually lose out on large marketing opportunities as more consumers rely on social media to learn more about products and services.

Behind a company’s social media updates, the messenger representing the views of the company to users are social media marketing executives. Social Media Marketing Executives are responsible for all social media channels, team members, campaigns to engage customers and customer satisfaction, including the creation of content for the purposes of brand awareness and engagement

6. Digital Office Administrator

The conventional role of an office administrator has also evolved due to technology. Their work impacts every single employee and literally anyone who walks into a company. While digital office administrators are still responsible for the day-to-day activities of a business including billing, logistics and personnel, their job functions are now complemented by the use of technology and tools to increase efficiency and ensure smooth business operations.

7. Digital Sales Executive

Companies that leverage on technology to drive sales have been known to achieve greater revenue and overall success.

Digital Sales Executives are responsible for adding that human touch to technology in order to effectively connect, engage and attract prospective customers. This job category also involves digital marketing as it is closely tied to digital sales with social media marketing and online advertising making it more convenient for customers to learn about products or services offered by a company.

8. Data Analyst

Technology is rapidly changing the way companies operate in the new normal. Data analysis, knowledge and skills have a significant impact on the success of a business.

With data analysts developing a systematic approach to record, analyse, and present their findings, companies are able to make better business decisions based on customer trends to increase profits.

black car on road during night time

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Unique Careers for Millennials https://www.schlobal.com/advisor/unique-careers-for-millennials/ Tue, 29 Mar 2022 11:51:12 +0000 https://schlobal.com/?post_type=shorthand_story&p=15440 Studies have shown that most millennials are changing the workforce and how it operates. Read about some unique career options of interest to millenials. View the story Unique Careers for Millennials You’ve probably heard the term “millenials” thrown around dozens...

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Studies have shown that most millennials are changing the workforce and how it operates. Read about some unique career options of interest to millenials.

View the story

Unique Careers for Millennials

three people sitting in front of table laughing together

You’ve probably heard the term “millenials” thrown around dozens of times, normally to describe yourself and friends/co-workers/acquaintances in a specific age group. Fun Fact: The term ‘millennial’ is used to refer to anyone born from 1981 to 1996, who make up the majority of the current workforce.

While the millennial group, like everyone else, would enjoy being gainfully employed, studies have shown that most millennials are changing the workforce and how it operates; and that includes the kind of job scopes considered.

In this article, we explore some unique career options of interest to millennials.

1. Advertising Executive

You know those ads that you see almost everywhere? The highway, the cinema, while scrolling through social media? Well, meet the folks behind them – advertising executives. These individuals supervise the production of ad campaigns, and develop plans to increase sales for their clients business. They generally serve as liaisons between clients and their agency and deciding the core message of a campaign. This is a huge responsibility, given that these ads often represent the public perception of a company’s brand and core company values!

As an advertising executive, you would be working closely with multiple departments, such as the creative team, marketing team, etc. This has multiple benefits, as you will be able to understand the business as best as you possibly can and also carry out your job effectively (after all, teamwork is a great efficiency booster!).

men sitting in front of their laptop computer
turned-on laptop computer

2. Social Media Management

Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter. How is this done? By creating, publishing, and analysing content you post. In addition, social media management includes engaging and interacting with social media users.

Given its cost-effective and high-reach nature, social media is now one of the more popular tools for advertising for businesses. After all, haven’t we all seen online ads for various outlet stores and apps while scrolling through Instagram or Twitter? Social Media management enables these businesses to come up with an effective marketing strategy, while driving business goals and reaching out to a larger market, thereby hooking potential customers. With the rapid development of the Digital Economy, social media clearly plays a major role in the success of a business.

3. Production Assistant

Production assistants (or PA’s) work in film or television production. The position may be based in an office or even directly on the set. PA’s are sort of all-in-one’s – the role has no set tasks as they vary from project to project. As a PA, you’d have to handle just about anything and everything, from getting coffee to making script copies to shuttling crew or equipment around town as and when necessary. PA’s may work in a production company’s office doing clerical duties or on the set, assisting any of a number of departments. Your main role is to ensure that production runs as smoothly and as problem-free as possible. Get ahead in this field with field knowledge (such as technical terms), strong communication and technology-based skills and have some people skills. No doubt, the relevant training comes in handy to ease your way into the job!

4. Ethical Hacker

Ethical Hackers are IT (Information Technology) professionals who are hired to hack into company security and network systems, but it’s for a good reason! Ethical hackers, in hacking into these systems, are responsible for figuring out weaknesses in a company’s IT systems. They are also in charge of averting any malicious hackers from accessing said systems.

Protecting private data is now one of the most critical survival methods for a business. Consequently, ethical hackers are now highly in demand to shield organisations from unethical and malicious attacks and attackers.

5. Software Developers and Programmers

Software developers are the brains behind the apps and computer programmes we use on a daily basis. That budgeting programme you’ve been using to keep track of your spending, the messaging app you use to contact friends and family around the world, the computer programmes you use for assignments and work – you can thank software developers for each and every one of them!

Some software developers may focus on a specific programme or app while others create giant networks or underlying systems that help trigger and power other programmes. They are also responsible for maintaining current systems and performing further upgrades, collaborating with other developers, UX designers, etc and training users.

laptop computer turn on

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How The Pandemic Has Changed the Travel/ Tourism Industry https://www.schlobal.com/advisor/how-the-pandemic-has-changed-the-travel-tourism-industry/ Mon, 28 Mar 2022 02:25:10 +0000 https://schlobal.com/?post_type=shorthand_story&p=15400 The travel/ tourism industry is one which is reliant on two key factors- customer mobility, and financial flexibility. Unfortunately, the both of these factors have been severely compromised by the initial pandemic.View the story How The Pandemic Has Changed the...

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The travel/ tourism industry is one which is reliant on two key factors- customer mobility, and financial flexibility. Unfortunately, the both of these factors have been severely compromised by the initial pandemic.

View the story

How The Pandemic Has Changed the Travel/ Tourism Industry

man sitting on gang chair with feet on luggage looking at airplane

We know, we know, this had been said before- the widespread effects of the Covid-19 pandemic have severely impacted multiple industries. Among the industries that have been hit the hardest? Travel and Tourism.

The travel/ tourism industry, as we all know, is one which is reliant on two key factors- customer mobility, and financial flexibility. Unfortunately, the both of these factors have been severely compromised by the initial pandemic, with recurring outbreaks of the same curtailing attempts at recovery. While cautious, there is some hope for recovery. The World Economic Forum has predicted that, while slow, industry recovery to pre-pandemic levels will return, although not before 2023.

Despite these hurdles however, many branches of the industry have displayed the ingenuity and creativity needed to cling on to survival. Slowly but surely, the tourism industry is moving past the events of 2020 and recovering, and is now armed with the knowledge needed to survive a new normal. Here are some examples of how the industry has changed since the pandemic:

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airplane on sky during golden hour

Hotel Stays and Advertising
While previously hotels used to advertise plush, luxurious fittings and top of the line facilities, those are now the least of people’s concerns. Luxurious comforts and facilities are still some of the main selling points of the hotel industry. However, other key factors that are now major selling points include the availability of digital technologies and solutions which will enable social distancing, improve property-wide hygiene and guarantee (as far as possible), the safety of potential guests. To stay ahead of the game, and ensure their guests peace of mind, hotels and other accommodation based industries will need to utilise IoT-based tech for automated cleaning and preventative safety measures and highlight their use.

Alternative/ Local Travel and Tourism
With borders, both local and international, mostly shut down due to the pandemic, international travel as a pleasure activity (for those who can afford it) has dwindled, and by a lot. Rather than travelling to popular tourist hotspots and risk exposure to large crowds, tourists are now opting to visit less crowded areas, closer to home. This has given rise to local tourism, including branches such as ‘staycations’, which describes holidays spent in one’s own country and visiting local attractions, as well as alternative urban tourism, where visiting smaller, less crowded sites, rather than major hotspots is the norm. Considering that travelling away from home is not recommended, it makes sense that local tourist locations will rise in popularity- both due to factors such as:

Anticipation in Trip Planning
How many of us have sighed at least once during the recent lockdowns and border closures: “I can’t wait for the pandemic to be over/ situation to improve/ any other relevant approximation so that I can travel/ travel again!” Low-cost flights and other less expensive alternatives to travelling have made a previous luxury now seem commonplace and everyday, but after a year of forced confinement within the four walls of home, pleasures previously taken for granted now seem even greater than they originally were! Even a trip for groceries has now become an event to look forward to, all thanks to a period of enforced “captivity”. This sense of anticipation could serve as a boon to the industry, if, of course, capitalised on effectively.

Taking these factors, among others, into account, it’s easy to assume that the tourism industry will bounce back in no time at all. In reality, however, it’s clear to see that there are multiple safety measures and external factors to consider before the travel and tourism industry can safely be described as back in full form. Little by little though, steps by enterprising members of the industry have proven that despite the winter of the pandemic, people are hopeful and poised to spring back to life, as effectively, and as safely as possible.

woman walking on street surrounded by buildings

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Going Digital: Establishing Your Online Business https://www.schlobal.com/advisor/going-digital-establishing-your-online-business/ Fri, 25 Mar 2022 04:05:14 +0000 https://schlobal.com/?post_type=shorthand_story&p=15370 Going digital is the way to go in business these days, especially in the aftermath of the Covid-19 pandemic. Read on to learn about going digital, and how you can establish your online business! View the story Going Digital-Establishing Your...

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Going digital is the way to go in business these days, especially in the aftermath of the Covid-19 pandemic. Read on to learn about going digital, and how you can establish your online business!

View the story

Going Digital-Establishing Your Online Business

man talking in the meeting

A simple fact that is slowly becoming accepted by the general public is that going digital is indeed the way to go these days, especially when it comes to doing business.

As trends in recent years indicate, technological advancements have allowed for enhanced and more frequent interactions between businesses, as well as interactions with customers. The COVID-19 pandemic, and its resultant restrictions on public movement only served to hasten the growth of online business ventures. For some who have to stay put and entertain themselves from home, online shopping and food delivery services have become a refuge to them, making online businesses all the more relevant.

It’s time to get with the times – keep scrolling for three steps to establish your business online!

black flat screen computer monitor turned on displaying website
MacBook Pro

Photo by Austin Poon on Unsplash

Photo by Austin Poon on Unsplash

1. Plan & Prepare Your Business Essentials.

Ask yourself, what is your business about? What is its purpose?

You will need to decide on whether your business will be

  • Delivering/providing a product;
  • Providing a service; or
  • Delivering both products and services.

Once you have established this, you then have to ask yourself: what kind of product or service? On asking yourself this, you will need to do your market research to determine:

  • what the needs and wants of the market are;
  • if there are pre-existing products or services already available; and
  • potential competitors in the same line as you.

Part of your market research includes determining your potential customer base & determining how your product or service is going to reach them. Once you have those sorted out, define your brand! Also, you might want to look out for any online business laws you need to abide by such as licenses, copyright and trademarks, shipping, restrictions, etc.

2. Establish Your Presence Online

This is a crucial step. An online presence is one of the key essentials to a business in terms of accessibility to customers and other prospects for contact details or more information. This can be done by building a website and creating social media pages for your business.

Worrying about building a website? There’s no need to! Website-builder sites such as Wix.com and GoDaddy have made the process a much simpler one. Just drag and drop segments and elements, customise them, fill in relevant content and information, and you are good to go! Also, it will be good to add a payment gateway such as PayPal, iPay88, or RAZERPAY to your website so that customers can directly purchase or subscribe to your business.

As for social media pages, the most common platforms for businesses to reach out to customers are Facebook and Instagram. Just create a new page on Facebook or account on Instagram, fill in the relevant details of your business, upload content, and you are done.

turned on gold iphone 6
purple and white light fixture

3. Grow Your Business

Now you can get down to business (pun intended)! For your business to grow, it needs to build up revenue and expand beyond your initial business plans. One way to do so is to engage customers and drive up sales. This can be done by designing content for your website and social media pages to advertise your product or service, host sales and promotions, or even by organising a social media competition.

Another way to grow your business is to establish connections with other businesses or with the media. For example, another business is hosting an event, and your business is invited to collaborate and provide your services or products for their event, in turn giving your business a platform for it to shine. Another instance is when your product or service is good and deserving of more engagement, media opportunities such as being interviewed on television, radio, podcast, video, online or printed news will help your business gain attention and increase popularity.

In conclusion, there is really no denying that going digital is the way to go when it comes to business. Utilising all means necessary, including cyberspace, has become essential to businesses especially in the context of a post-pandemic society. With internet and media technology’s ease of access, businesses are still able to operate while also benefiting the customers and their various needs.

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